A CRM is nothing but the art of managing and analyzing customer data. This software helps the business store data such as the sales, purchases, customer reviews, customer longevity with a company, sales interactions, etc., so as to streamline and optimize their marketing process, customer service, and workflow. As a result, it helps in building a healthy relationship with the customers that culminates into customer loyalty and customer retention, which in turn boosts the profits of a company.
Let us say, when you have a smaller number of customers, it is easy to keep track of them but when these figures increase then it demands a properly organized platform for a smooth functioning within the organization. The absence of any such platform may create a chaos and irregularity in the day-to-day functioning of a business. A CRM is a perfect solution for everyday functioning of an organization or business as well as acts as a data storage software for further reviews of a transaction during a period of time.
Here are 10 reasons for having a Travel CRM for your business:
1. Organize Customer Database
The more you know about your valuable customer the better service you can offer them. A Travel CRM stores all the important notes, travel details, requirements, and any task that you need to do during your daily business or have done in the past. This directly helps your business to build good and strong relationship with clients.
2. Marketing Purpose
A good Travel CRM helps you to save money on marketing Campaigns. The different tastes and preferences of your client mean, what kind of clients you have, what kind of travel they like, how many times per year your clients travel, and when they travel, will help you to segment your customer database for marketing. Also, you can make better decisions and find more sales opportunities with this information.
3. Task Management & Daily Follow-Ups
Managing and handling all the daily tasks and follow-ups at a time is not an easy task. Therefore, a Travel CRM also known as your Personal Task Manager, will remind you of all daily tasks to be done, pending tasks & follow-ups, and show them in a pipeline view so that you can prioritize and manage them better.
4. Analyze Business Performance
CRM gives an overall view of your business growth at a glance; like, no. of tour sales the company had in a given period of time, no. of inquiries for a certain location, most preferred months/season of travel, feedbacks for a certain location or hotel, no. of reservations done, and many more such things. In short, it gives you a better insight of what is going on in your business in real time. Once you have the data in facts and figures, you can make decisions for future plans.
5. Enhance Workflow
A travel business has several daily or repetitive tasks, which include creating a proposal, interacting with the clientele, generating a hotel list or a sight seeing list for the clientele, generating air or train tickets, etc. Streamlining these tasks makes it not only easier and properly manageable but it also saves a lot of time and energy of the person doing it. This also helps providing better and efficient service to the customers.
6. Customized Templates
In a travel business, it often happens that the itinerary is pre-decided for many locations and a general population likes to go accordingly. This makes the travel quotation to be almost the same with nothing much to change other than for example the hotels or the travel arrangements, etc. Such a thing creates a need for a templated proposal for the customers. A travel CRM helps generate automated templates for the proposal and helps you respond quickly to the customer’s demands and help them choose accordingly. And even if one needs it customized according to their choices, this can be done just by adding a few entries from the database or removing some from the existing template.
7. Increase the Number of Leads
Lead generation and conversion is an important aspect of every business, and a travel business thrives on its leads. These leads when converted into customers generate revenue for the business. A travel CRM stores the customer data, inquires made by them, their reviews/feedbacks, keeps updates about the daily and upcoming tasks, monitors the progress, keeps track of inflow of inquiries for the peak travel season as well as the off season, and so on. Such details help the business prepare for the upcoming flow of queries and responses for such queries and hence improve its productivity.
8. Sales Pipeline
A travel CRM enables you to go through your business record to know how far you have come with your business strategies. It enables creating a pipeline for all the business transactions such as no. of leads, lead conversion status, inquiries, tickets and hotel reservations, customer feedbacks, etc. This helps keeping the associates organized and boost up tour sales.
9. Data Mobility
Travel is an on-the-go activity and hence the data related to it should also be. Keeping track of the upcoming sites to visit, events on the go, stoppages, hotels for the next destination, etc., can become a cumbersome activity if not kept up in a proper order and easily accessible manner. Data regarding all the said things above and others is stored centrally in a travel CRM and hence can be reached and accessed from anywhere and whenever needed.
10. Time Optimization
Time is money, as they say. Spending hours on researching on tour destinations, attractions around a specific location, hotel availability, managing vehicles for the entire tour, etc., can be minimized with the help of a travel CRM. The continuous updates within the software helps to keep up with the ongoing changes in the travel industry, thus helping the business manage the related things before, during and after a tour in the best possible way with the least amount of time wasted.
