A travel agency is all about helping people choose their perfect holiday and arranging everything needed for it. A travel agent is a bridge between the customers and their holiday destination, which helps them select the best tour for their desired budget. The leads are the most important in the travel industry based on which further business is done. Once the leads get converted, they become potential customers that can be further converted into an actual business. This whole process has to be done very carefully because a customer retained equals a customer gained.
Following are the tips on establishing a connection and relationship with the customer and strengthening the image of your travel company so that you can generate more leads.
1. Attractive Web Presence & SEO-Optimistic
The attractive web presence of your travel website plays a vital role in attracting customers and also gives a boost to your business. People looking for something special or people with regular choices always rely on the internet and spend more time hoping they will get everything they need on their devices right in the comfort of their homes. Thus, an engaging website is all that you need to get your potential customer to stay with all the information you provide through it.
a. Attractive Packages: Make sure that your travel website has a collection of various travel packages suitable to people with varied choices such as adventure tours, summer specials, honeymoon packages, etc. A variety ensures booking confirmation for the travel agency.
b. Fair & Detailed Travel Information: Displaying detailed information about the tour itinerary along with the Inclusion & Exclusion Policies, Terms & Conditions etc., avoids any misunderstanding throughout the deal and prevents future troubles with the customers.
c. View On Map: The map feature enables the customer to get the location of the sightseeing and surrounding areas and directions to reach that particular place. This helps with the proper organization of trips and provides complete customer satisfaction.
d. Weather Forecast: A careful traveller continuously checks on the weather before starting a trip. He checks whether the climate will remain the same or if it will rain or be more sunny than usual. Such important weather information tool when integrated along with tour planning not only gives you more leads but also helps to make your website SEO-Optimistic.
e. Online Booking: Keeping your customer waiting is almost like losing him. An online booking platform ensures that the customer can book the tour anytime, from anywhere and through any device. It helps gain new customers and also retain the old ones. You don’t have to be present all the time to them for their queries or bookings, the website does that for you.
f. Fully Responsive & Multi-Browser Compatibility: A quick responsive website with multi-browser capability allows the customers to access it at any time easily. Further, it ensures the customers have a seamless transaction on the site. Multi-device compatibility adds a few more stars to it as now it is accessible by any person handling any device of his choice.
g. Customer Review & Blog Section: A tailor-made tour package is always available on the travel website. But sometimes the customers go for a different type of package that is according to their comfortability. A blog section or a customer review area on the website helps with that. Customers can always query for any modifications they want with the available packages along with their experiences about the current ones. In addition to this, you can also upload some articles describing the particular location, in your travel package.
2. Digital Marketing
Nowadays, digital marketing has become one of the best tools to make your services/products visible to everyone. Many Travel Agencies are using digital marketing strategies such as Google Ads, Facebook Ads, YouTube Ads etc., for their business growth. As a lot of people watch YouTube and are on Facebook, it certainly will help in reaching them and gaining more leads and potential customers.
3. Give Excellent Service
The kind of service you’re providing to your customer matters a lot because the only way a client would entrust their travel plans to you is when they are convinced that you’re a professional and dedicated service provider. Try to make a personalized and customized service approach. Take care of their arrivals, departures, and hotel bookings after they reach their destination. Help them out with any problems they face while on the journey. Make them feel special in their own way. These small gestures help retain and gain customers.
4. Partner with Other Service Providers
Every business needs enhancement and changes for its growth. Similarly, travel agents can also go further to look for partners such as Forex Service, Event Organizer Company, Hotel, Visa Service Provider, Bus, Air Ticketing, Cruise, etc. These are the services which every customer looks for while booking a package. Incorporating them within your package helps build trust with your customer, which in exchange benefits your business.
5. Offer Attractive Discounts and Giveaways
Attractive discounts and custom-made giveaways are excellent marketing strategies to attract customers easily. Every customer looks forward to the best deals and freebies. Start a giveaway program for your customer, it can be online or offline (as per convenience), including items like- travel bags, tags, essential travel-related items, travel books, magazines, etc. Make sure that your business doesn’t get hurt by these activities. Besides, if you want to go further you can also run a program where the lucky person will get a chance for a trip. Running these activities, you will see a drastic change in your company.
6. Strong Social Media Presence
Social Media is the best platform to promote your business and get more customers. It’s an absolutely free marketing platform. Be more invested in building and maintaining a strong social media presence and getting more followers. Engage your customers by posting travel-related information, promotion videos, tips, short videos, testimonials of trips, etc., and you will get the opportunity to have a good relationship with the new customers.
7. Email Marketing
Send perfectly timed and customized daily/weekly newsletters to your clients. Update the old customers on new travel packages, and give them some useful tips and information. You can also send them birthday wishes, and anniversary wishes, to make them special on their special day. Sometimes these activities work wonders for you. The main idea behind this is to make a strong and good relationship bond between you and your potential clients so that as soon as it becomes time to travel, you’ll be the first option for the call.
8. Take Care of Your Teammates
The more you serve the better you receive. Running your business smoothly is only possible when there is a good relationship between your teammates. They’re the actual pillars of your company. If you leverage and empower your employees they’ll take good care of your clients. Train them to become independent & creative thinkers, and involve them in every step of the business process from ideas to decision-making.
