For travel Agency/companies, maintaining a consistently high standard of customer service ensures improved business performance. A Tour Management software helps in providing utmost customer satisfaction with the help of customer feedback and studying and analyzing the responses.
Customer Relationship Management (CRM), is a combination of business strategies and supporting technologies that support the key activities of targeting, acquiring, retaining, understanding, and collaborating with customers with a goal to promote sales growth and assist in customer retention through improved customer relationship. Travel and Tourism Operators must use such tools to improve their sales.
A number of studies show that an average Travel Industry loses half its customers every five years and that it costs five to ten times as much to obtain a new customer as to keep an existing one (Kalakota et al, 2001). A Travel Agency software used for promotion of a business helps in gaining customer loyalty and brings substantial benefits to the provider of services or products.
A dedicated Travel CRM / Travel Agency software can:
- Improve the customer relationships
- Serve the customers on one-on-one basis reducing the mediators
- Boost sales from first time and established customers
- Reduce manpower and save time
- Provide better understanding of global and local customers
- Improve agent productivity
- Provide greater flexibility
- Protect customer data
- Provide daily updates and notifications
- Strengthen the brand and image of a company
- Quicken the decision making for bigger travel packages
Framework of a Travel CRM
A Travel CRM software is comprised of numerous processes such as creating a customer database that includes not only their demographics but also their preferences, attitudes and thoughts about a place, their response to the promotional strategies and purchase choice, their length of stay and possibility of a re-visit, the choice of stay, and multiple other things that may vary from time to time.
A good Travel CRM/ Tours and Travel Management Software consolidates the data and information and delivers cost effective service to the customers and helps a travel and tourism business to implement better strategies for overall growth and success of the company.
